Tourism, Culture, Industry and Innovation

In-Province Resident Marketing Activities

Newfoundland and Labrador Tourism will continue a season extension program for the in-province market. The program covers all four seasons and provides opportunities for tourism operators to promote seasonal packages and create partnerships with other operators in their region.

The objectives for the program are:

  • To increase resident in-province travel and expenditures by motivating residents to travel at home.
  • To increase resident knowledge of activities and attractions that occurs during fall, spring, and winter seasons as well as the summer period.
  • To increase frequency of travel by motivating residents to take additional and more frequent short trips during the shoulder seasons as well as their annual summer vacation. Increase focus on the shoulder seasons.

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