Tourism, Culture, Industry and Innovation


The Department of Tourism, Culture, Industry and Innovation offers programs to support business development in the craft and gift sectors: the Crafts of Character Branding Program and the Wholesale Marketing Program.

In order to be eligible for these programs, products must fit the department's Definitions of Craft or Gift PDF.

Also, producers are required to submit product samples for Product Review prior to making application to any of our programs. For more information please visit the Product Review page.

Products which do not fit the definitions of craft or gift may still be eligible for department funding programs as part of other sectors.

Crafts of Character Branding Program

The Crafts of Character Branding Program promotes high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products which demonstrate excellence in creativity and craftsmanship.

Wholesale Marketing Program

The Wholesale Marketing Program assists craft, gift and apparel producers with developing wholesale markets for their products in Newfoundland, Labrador and Atlantic Canada..

Funding Programs


Contact Information

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