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Business Development Highlights

Newfoundland and Labrador welcomes EU Ambassadors 

In May 2016, the Department of Business, Tourism, Culture and Rural Development welcomed a delegation of 23 European Union Ambassadors to Newfoundland and Labrador. Provincial officials spent 2 days showcasing NL’s innovative business community, research and development opportunities, academic institutions, and rich culture to the delegation.

In 2015, Canada's merchandise exports to the European Union (EU) totaled $37.7 billion. The EU is one of the Province’s largest trading partners and holds the potential for tremendous opportunities for local companies to grow and diversify their business into the lucrative EU marketplace.

The implementation of the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) will position Newfoundland and Labrador to take advantage of the largest consumer market in the world. CETA will create an investment environment that reduces regulations and streamlines the flow of goods, services, and investments, providing unprecedented access to over 500 million consumers.


If you are interested in learning more about the EU market and opportunities for your company please contact one of our  EU team:

Allison Dancey,  Ireland and UK Market – (709) 729-7053
Susan Vaughan, EU – (709) 729-4435
Adam Vickers, EU and Trade Policy – (709) 729-2755

Specifically, If you are doing business with France, or plan to in the near future, we’d like to hear from you.  Please contact Susan Vaughan  at (709) 729-4435 for more information.

9th Annual SEUS-CP Conference and Business-to-Business Mission a Great Success

The 9th Annual SEUS-CP B2B Mission and Conference took place from May 26-28, 2016 at In Nashville, TN with more than 300 B2B meetings taking place. Newfoundland and Labrador was well represented by a delegation of eight companies – seven from the film, music and television sector and one from the transportation sector.

The theme of this year's event was "Gaining Competitive Advantage to Sustain Economic Growth.”  Included in the robust agenda was a B2B matchmaking program that matched delegates from across the 13 alliance jurisdictions to maximize business opportunities.  Businesses also met with procurement officials from the SEUS-CP anchor companies.

The sectors of focus for this event included entertainment, transportation, and healthcare.  The focused B2B matchmaking provided invaluable opportunities for companies to identify new markets, forge new partnerships, and foster existing business connections.  Newfoundland and Labrador had the largest delegation of any participating jurisdiction, and our companies found great benefit in participating.

“SEUS-CP 2016 was a wonderful event. Along with multiple opportunities to meet with regional music buyers, employers and agents, it gave three music managers, a filmmaker, a television producer and a publicist from the province an opportunity to meet and identify our shared needs. The tangible support of the minister also meant a lot to us. He not only mentioned us individually in his address to the conference, he also met with us informally to explore ways to enhance and develop our industry. I look forward to developing the connections that this conference opened for us.”

- Dan Rubin, Second Stage

“The Port of Argentia fully supports the province’s participation in the SEUS-CP Alliance and we are grateful for the department’s involvement. Our attendance at this conference allows us to strengthen relationships and gain valuable connections as we continue our marketing initiatives and business development plans surrounding site selection. We look forward to ongoing discussions and relationship building with BTCRD and we offer our participation to further advance the province’s consideration of a Certified Site Selection Program.”

- Ray Greene and Wayne Power, Port of Argentia 

The Honourable Christopher Mitchelmore, Minister of Business, Tourism, Culture and Rural Development was also in attendance, and had productive meetings with Heads of Delegations from the other jurisdictions, as well as with several anchor companies.

“As a government, we are a committed to improving Newfoundland and Labrador’s trade and export development opportunities. We want build a solid, more diverse economy through new industries and new markets and our partnership with SEUS-CP is a perfect example of this commitment. This year’s conference was another exciting opportunity for the province’s business community, specifically those in the film and television and transportation sectors, to grow their businesses with our trading partners to the south. The response has been very positive and we are confident this partnership will continue to provide many possibilities for positive growth and future business endeavours.”

- The Honourable Christopher Mitchelmore,
Minister of Business, Tourism,
Culture and Rural Development

If you are interested in this region, please contact Gillian Chatman at 729-3922. 

Established in 2007, the SEUS-CP Alliance is a strategic trade partnership between six southeastern states (Georgia, South Carolina, North Carolina, Tennessee, Mississippi and Alabama) and seven Canadian provinces (Newfoundland and Labrador, Nova Scotia, Prince Edward Island, New Brunswick, Quebec, Ontario and Manitoba).

Upcoming: FITT International Marketing Training

The Department of Business, Tourism, Culture and Rural Development will be hosting a Forum for International Trade Training (FITT) – FITTskills one day training focused on the topic of International Marketing on September 20, 2016. This workshop will give an overview of the essential knowledge required to market products and services effectively globally. Participants will learn to apply the main principles of international marketing to build a company’s brand, communicate with new customers, develop a high demand for a company’s products and increase customer loyalty.

 The participants will be able to:

  • Expand their companies brand into new markets
  • Stay ahead of the competition by preparing an international marketing plan and pricing strategy
  • Learn how to adapt your products and services to meet the demands of global markets

At the end of this workshop participants will be able to understand the principles of marketing, target market research, cultural considerations, adapting products and services, pricing and the key elements of an international marketing plan.

Seats are limited for this workshop with a registration fee of $50 + HST and participants are required to register by contacting Chris at or 709-729-5632.


In this issue...

Canadian Defense Security and Aerospace Exhibition Atlantic (DEFSEC), Halifax, NS, September 6-8, 2016

Oceans ’16 MTS/IEEE, Monterey, California, September 19-22, 2016
Go for the Greens, Orlando, Florida, September 22-24, 2016
Arctic Technology Conference, St. John’s, NL, October 24-26, 2016
Maritime & Arctic Security & Safety Conference (MASS16), St. John’s, NL,  October 27-28, 2016
American Film Market, Santa Monica, California, November 2-9, 2016
Expressions of Interest: International Business Development Mission to Ireland and London, United Kingdom (UK), Fall 2016
Expressions of Interest: International Business Development Mission to South America
Expressions of Interest: International Business Development Mission to Boston

International Builders Show 2017, Orlando, Florida, January 10-12, 2017

Canadian Defense Security and Aerospace Exhibition Atlantic (DEFSEC)

Where: Halifax, NS
When: September 6-8, 2016
Eugene Trickett, (709) 729-2367

The Department of Business, Tourism, Culture and Rural Development and the Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL) will again be hosting a Newfoundland and Labrador booth at the Canadian Defense Security and Aerospace Exhibition Atlantic, September 6-8, 2016 in Halifax, Nova Scotia.

DEFSEC Atlantic has become one of Canada's premier aerospace and defense trade exhibitions, attracting impressive attendance of government procurement officials, industry leaders in original equipment manufacturing, global systems integrators and dozens of supply chain participants who make this complex industry work.

For information, please contact Eugene Trickett at (709) 729-2367.


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Oceans ’16 MTS/IEEE

Where: Monterey, California
When: September 19-22, 2016
Contact: Shelly Petten, (709) 729-4208

OCEANS’16 will bring together scientists, engineers, educators, industry leaders and policy makers. These four days in September will be packed with technical presentations, tutorials, workshops, in-water demonstrations, networking opportunities and an exhibition highlighting state-of-the-art developments in technologies including underwater acoustics, ocean observing, remote sensing and ocean vehicles and floating structures.  More than 2,500 attendees with a broad international representation are expected.

The program kicks-off with workshops and tutorials then moves on to the core technical program over several days. The week will also include in-water demonstrations and exhibits of the latest in ocean technology.   Easy to get to, easy to stay… hard to leave…Oceans Monterey 2016 is the place to be! 

Once again, the department is inviting ocean technology companies to participate as part of the Atlantic Canadian delegation.

Space this year is limited so please contact Shelly Petten at (709) 729-4208 for more details or to book your exhibition booth.


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Go for the Greens

Where: Orlando, Florida
When: September 22-24, 2016
Tonya Norman (709) 729-3641 

The Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE)  in collaboration with the Department of Business, Tourism, Culture and Rural Development (BTCRD) and the Atlantic Canada Opportunities Agency (ACOA), are accepting expressions of interest from women-owned businesses for Go for the Greens 2016. This conference is a high-level, supplier diversity business development conference for women entrepreneurs.  The conference boasts a boutique event that offers exclusive access to companies, government agencies and nonprofits that can help women-owned businesses secure their largest, most profitable contracts ever.

Companies will benefit from:

  • Business Matchmaking:   Below is a listing of the 2015 business matchmaking companies, with more to come in 2016.

    • CHEP • Duke Energy • ExxonMobil • Florida Blue • IBM • JM Family Enterprises Inc. • Orlando Health • PepsiCo • Raytheon • Winn-Dixie • TYCO • United Airlines • UPS • Walt Disney Company • Federal Reserve Bank, Atlanta • Florida Department of Transportation • Greater Orlando Aviation Authority • Hillsborough Area Regional Transit Authority • Kaman Precision Products • Moffitt Cancer Center • Orange County Public Schools • Southeastern Grocers/Bi-Lo Holdings

  • International Contacts – Meet businesses with experience outside of your borders.

  • Intimate Setting – Boutique conference limited to 300 attendees.  

If you would like more information about this, or other women-led business missions, please contact Tonya Norman at 709-729-3641 or Deborah Youden, Export Consultant with NLOWE, at 709-754-4272.


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Arctic Technology Conference

Where: St. John’s, NL
When: October 24-26, 2016
Contact: Bradley Thorne, (709) 729-2302 or Tonya Norman, (709) 729-3641

The Arctic Technology Conference (ATC) is a highly-focused, international conference that addresses the cutting-edge technologies and innovative practices needed for exploration and production in the Arctic. ATC is built upon the established Offshore Technology Conference’s portfolio of events.  With 14 technical societies and organizations working together, ATC delivers the world’s most comprehensive Arctic event. 

The Arctic Technology Conference offers oil and gas professionals the opportunity to come together to discuss the challenging topic of Arctic oil and gas, including discussions surrounding the complexity of the environment, as well as the physical and technical challenges that developing the Arctic presents to the oil and gas industry.

Registration is now open! Please visit The Arctic Technology Conference (ATC) website to register!

For more information please contact Bradley Thorne at (709) 729-2302 or Tonya Norman at (709) 729-3641

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Maritime & Arctic Security & Safety Conference (MASS16)

Where: St. John’s, NL
When: October 27-28, 2016
Contact: Bradley Thorne, (709) 729-2302

MASS16 will focus on the challenges associated with both northern and maritime environments under the theme: Converging Interests. It features a diverse group of speakers and attendees representing government, military, Canadian and U.S. Coast Guard, industry, academic leaders, Northern Leaders, and other key stakeholders with responsibility, direct involvement or connection to Northern Security & Surveillance, Maritime Domain Capabilities, Port Security, and Search & Rescue Capabilities.  The aim of this international conference – supported by the Government of Canada and the Government of Newfoundland and Labrador – is to promote collaboration, innovation and efforts that are contributing to northern development.

For more information please contact Bradley Thorne at (709) 729-2302

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American Film Market

Where: Santa Monica, California
When: November 2-9, 2016
Contact: Carolann Harding, (709) 729-4617

The business of independent motion picture production and distribution - a truly collaborative process - reaches its peak every year at the American Film Market. Over 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars and networking. Participants come from over 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press all those who provide services to the motion picture industry.

Founded in 1981, the American Film Market (AFM) quickly became the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed — on both completed films and those in every stage of development and production — making AFM the must-attend industry event.
Many of our producers have previously attended AFM for film and in 2015 the NLFDC in partnership with the Department of Business, Tourism, Culture and Rural Development (BTCRD) and the Atlantic Canada Opportunities Agency (ACOA) coordinated a business development mission focusing on the television. In order to succeed in the film and television industry, producers require continuous relationship building at these events. Because of the success of that mission, and previous attendance at AFM, it is important to continue these lines of business for NL Producers.
Contracting consultants for this event allows for NL producers to more effectively engage with this market and raise the general profile of NL within the LA based independent film and television scene. Specific introductions and meetings set with various entities of the Film and TV Industries, (creative co-producers, distributors, sales agents, financiers, studios, and networks), should lead to further conversations and opportunities and co-ventures in the near future.  The financing structures and incentives as well as the talent pool offered by the province entices American Producers, who are already interested in setting productions in Canada, to actively consider NL alongside Toronto and Vancouver. There is a high level of interest in the opportunities the NLFDC and its producers have to offer.
A consultant will be hired to provide match-making service on the ground to arrange appropriate meetings for delegates with Los Angeles-based companies. The consultant will work with participants in arranging and scheduling meetings with identified targets resulting from pre-market consultant work. The consultant will also coordinate on the ground travel for producers and will maintain schedules for each participant.For more information, please contact Carolann Harding at (709) 729-4617 or Laura Churchill at (709) 738-3423


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Expressions of Interest: International Business Development Mission to Ireland and London, UK, Fall 2016

Where: Ireland and London, United Kingdom
Contact: Allison Dancey, (709) 729-7053

The Department of Business, Tourism, Culture and Rural Development is now planning an international business development (IBD) mission to Ireland and England mid-November 2016 that will accommodate customized business schedules and offer market intelligence reports, access to a business-to-business matchmaker services, networking events and industry briefings.


Ireland has proven to be an excellent jurisdiction for business and research partnerships across many sectors.  Newfoundland and Labrador (NL) businesses have experienced favoured access to Ireland’s business leaders in an economy that is open to innovative products, services and partnerships. The Irish economy has rebounded to pre-Celtic Tiger days and continues as the EU’s fastest growing economy. Ireland’s seasonally adjusted unemployment rate for May 2016 was 7.8% (Canada was 6.9%), and personal consumption has increased 3.3% over the past year. (Central Statistics Office, Ireland)

European Union (EU) investments in the “Blue Growth Economy” and Ireland’s claim to almost 80% of Europe’s continental shelf support Ireland’s expanded marine sectors, ocean tech, aquaculture, fisheries, professional services and the marine digital economy.

London, England

Despite Britain’s vote to exit the European Union (EU),  there is “…a commitment that Britain's financial services sector, perhaps the single biggest driver of the UK's economic prosperity over the last 20 years, will maintaining financial stability.” Bloomberg June 24, 2016.

According to Mark Carney, Governor of the Bank of England, “Inevitably, there will be a period of uncertainty and adjustment following this result. There will be no initial change in the way our people can travel, in the way our goods can move or the way our services can be sold.

“Some market and economic volatility can be expected as this process unfolds. But, we are well prepared for this.  The Treasury and the Bank of England have engaged in extensive contingency planning. The Bank of England has put in place extensive contingency plans. These begin with ensuring that the core of our financial system is well-capitalized, liquid and strong. The economy will adjust to new trading relationships that will be put in place over time.” Mark Carney, June 24, 2016.

Forbes’ ranking of London as “… the most influential city in the world” is based on access to capital, levels of foreign investment, corporate headquarters, air access, technology, media power and diversity. Similarities in the business environment, language, legal systems, political structure and culture also facilitate Canadian business in the UK markets. The UK has population of approximately 60 million people; the Canadian High Commission, London manages the Canadian Technology Accelerator; the UK annually hosts a high number of major trade events, conferences and sector activities, and direct flights to London and Gatwick, or through Dublin, facilitate convenient travel.

Participation in the business matchmaker program will be limited. 

For more information, contact Allison Dancey at (709) 729-7053 or Email:

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Expressions of Interest: International Business Development Mission to the South America

Where: Rio de Janeiro, Brazil and Santiago, Chile
Contact: Chris Percy, (709) 729-5632

The Department of Business, Tourism, Culture and Rural Development is seeking interest from businesses and organizations wishing to explore or further develop the South American market.

Since 2009, the department has concentrated its efforts specifically on the Brazilian marketplace either leading or partnering in a variety of international business development initiatives. This year, we are hoping to build on the momentum in Brazil and begin exploring business opportunities Chile.

Chile is South Americas best evaluated economy and one of the best emerging economies internationally. Its hallmark stability, transparency, competitiveness and excellent business prospects, position the country as the best destination for foreign investment in Latin America.  Canada has a well-established trade and investment relationship with Chile and an increasing number of Canadian companies are active in the market. Chile has an extensive portfolio of signed Free Trade Agreements including the Canada-Chile Free Trade Agreement (CCFTA). Bilateral merchandise trade has more than quadrupled since the ratification of the CCFTA, increasing to approximately $2.86 billion in 2014, where Canada exported $1.13 billion in merchandise to Chile.

For more information on growing your international business in South America, and to learn more about upcoming activities for 2016-2017, contact Chris Percy at (709) 729-5632.

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Expressions of Interest: International Business Development Mission to Boston

Where: Boston, Massachusetts
Contact: Chris Percy, (709) 729-5632

The Department of Business, Tourism, Culture and Rural Development is inviting expressions of interest from small and medium sized Newfoundland and Labrador enterprises to participate in a multi-sector trade development mission to Boston this fall. The mission features business matchmaking services from an in-market consultant and travel assistance for eligible applicants.

New England is the world’s 16th largest “economy” with more than 11 million people. This market provides a large and wealthy consumer base.  Specifically, Massachusetts is one of the most diverse and innovative marketplaces within the United States of America. This state boasts a variety of industry clusters such as Clean Energy, Defense Technology, Digital Health, Information Technologies, Life Science, Manufacturing and Marine Sciences.

Tied for first place with California in patents per capita, Massachusetts is one of the global hotbeds of innovative activity.

The commercial relationship between New England and Canada is strong and dates back to the earliest settlements in North America. Given its proximity to Eastern and Atlantic Canada, the region often attracts different types of Canadian exporters, including first-time exporters. Exports from Newfoundland and Labrador to Massachusetts have dramatically increased in the past five years exceeding over $1 billon.

To express interest in this trade development activity, please contact Chris Percy at 709-729-5632

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International Builders Show 2017

Where:  Orlando Florida
When: January 10 – 12, 2017
Contact:  Josh Carey, (709) 637-2994

We are now recruiting Export-Ready companies to join the Atlantic Canada Building Products’ Pavilion at the IBS Expo in Orlando Florida January 10-12, 2017.  IBS is the largest annual, light construction show in the world, attracting more than 60,000 visitors from more than 100 countries!
Atlantic Canada Presence at the 2017 IBS:

  • The Atlantic Pavilion will provide opportunity for 10 Export-Ready companies throughout the Atlantic Provinces who may be interested in developing business in the United States (US) market.
  • The exhibitor package will include product exhibit space dedicated 10 ft by 10 ft per company and supporting pavilion resources to house the participant.  Pavilion Participants (Companies) must have products and or services that are Market Ready for sale and or distribution into the US market.

Exhibiting Cost:  The fee for the exhibitor package in the Atlantic Pavilion at IBS Orlando 2017 is as Follows:

  • Returning IBS exhibitors:    $3000 CAD
  • First time exhibitors:         $1000 CAD

Participant Travel, food, lodging, shipping, duties and drayage of company products are not included within the exhibiting cost.
For additional Information Contact Josh Carey at (709) 637-2994


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Your feedback is requested!

Is there additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Please let us know.

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Summer 2016

News Releases

July 13 -  Writers’ Alliance of Newfoundland and Labrador Receives Operational Grant

June 14 – Provincial Government Funding Supports Annual Nickel Independent Film Festival
June 10 –
Participation in SEUS-CP Meetings Produces Positive Outcomes
June 9
– Province Invests in Business Development Mission for Local Filmmakers

All BTCRD news releases

All Global Affairs Canada news releases

Upcoming Events Save the Date!

WEConnect International in Canada National Conference, Toronto, November 7-8, 2016

China Fisheries & Seafood Expo, Qingdao, China, November 2-4, 2016

Export Insight of the Month:

Weekly Commentary – EDC’s Peter G. Hall

Export Development Canada posts a weekly commentary by Peter G. Hall, Vice President and Chief Economist to the EDC website. The Weekly Commentary is posted on Thursdays and is a concise analysis of global issues for Canadian exporters. Previous weeks are also archived on the website.


Export Development Canada/strong>

Export Development Canada (EDC) is Canada's export credit agency, offering financial and risk management solutions to help businesses expand into the international market. Learn how they can help your company by visiting the EDC website, or by contacting Patrick Murphy at (709) 772-8808.

Global Affairs Canada

Trying to find a contact in a specific region?

Looking for market reports for your sector?

Global Affairs Canada (formerly the Department of Foreign Affairs, Trade and Development Canada) has an extensive range of resources that could help your company in doing business abroad.

For more information, visit Global Affairs Canada.

Newfoundland and Labrador Industry Partners

Canadian Manufacturers and Exporters

Newfoundland Aquaculture Industry Association

Newfoundland and Labrador Association of Technology Industries

Newfoundland and Labrador Environmental Industry Association

Newfoundland and Labrador Organization of Women Entrepreneurs

Newfoundland and Labrador Oil and Gas Industries Association


Aerospace and Defence Industry Association of Newfoundland and Labrador

Oceans Advance

Business, Tourism, Culture and Rural Development International Business Development Staff

The department's International Business Development officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.

Carolann Harding, Director
(709) 729-4617

United States

Washington, D.C.
Gillian Chatman
(709) 729-3922 

Southeastern United States Gillian Chatman
(709) 729-3922

European Union

Ireland and UK
Allison Dancey
(709) 729-7053

Susan Vaughan
(709) 729-4435

Adam Vickers
(709) 729-2755

Latin America/Caribbean

Bob Norman
(709) 729-0598

Christopher Percy
(709) 729-5632

Asia Pacific

Bob Norman
(709) 729-0598

Market Support

John King
(709) 729-1796

Corinne St. Croix
(709) 729-2797

Trade Policy

Tony Grace
(709) 729-5859

Adam Vickers
(709) 729-2755


Fraser Howell
(709) 729-6183


TradeWaves is a monthly newsletter from the Department of Business, Tourism, Culture and Rural Development, which provides up-to-date information on trade development missions, trade shows, training opportunities, research, information sessions, and many more exciting opportunities and resources.

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Government of Newfoundland and Labrador
Business, Tourism, Culture and Rural Development
P.O. Box 8700, St. John's, NL, A1B 4J6

1 (800) 563-2299

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