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Message from the Minister

As the Minister for the Department of Business, Tourism, Culture and Rural Development, I would like to take this opportunity to send each of you warm holiday wishes. I hope that you enjoy some time with your family and friends, as that is what this time of year is all about. Let us enjoy all the accomplishments of the past year and continue to work together in the new year to build on our successes. Merry Christmas and Happy New Year to each and every one of you.

- Honourable Christopher Mitchelmore

Business Development Highlights

Expanding Market Opportunities in the Mid-Atlantic US

The Department of Business, Tourism, Culture and Rural Development (BTCRD), in partnership with Atlantic Canada Opportunities Agency (ACOA), and the Aerospace and Defence Industry Association of Newfoundland and Labrador (ADIANL), led an international business development mission to the Mid-Atlantic US the week of November 14, 2016. This region has been identified as a key market for aerospace, defence, security, ocean technology, and information and communications technology companies in the province, as part of an overall strategy to develop mid-Atlantic US markets.
The multi-city mission consisted of stops in both Southern Virginia (in partnership with the Virginia Economic Development Partnership (VEDP)) and in the New York/New Jersey region, and targeted organizations involved in the marine security, marine technologies, and research and education sectors.  Delegates were given the opportunity to present to government agencies, associations, and industry groups, to participate in networking events, and to take advantage of a custom B2B matchmaking program.
This is the first time that the NL team has led a business delegation to these particular areas, and we are excited by the potential prospects.  In addition to the business opportunities made available to the delegates, the mission served to foster  
the relationship between NL and the VEDP, as well as identify
new areas and groups for partnership and collaboration in both regions.  As well, the NL team also established a relationship with the Global Affairs Canada Trade Commissioners at the Canadian Consulate in New York City.  They provided invaluable insight about market development and international trade, and we look forward to developing the relationship.
“The Port of Argentia was delighted to participate in the recent International Business Development Mission to Virginia and New York and views these missions as excellent opportunities to enhance its partnerships with both ACOA and BTCRD in support of their trade initiatives. These missions serve to increase the Port’s awareness as an alternative international shipping location for companies who engage in trans-Atlantic trade. Additionally, the business-to-business matchmaking sessions are valuable for direct one-on-one contacts and relationship building between potential partners.”

-Ray Greene, Marketing Coordinator, Port of Argentia

For more information about opportunities in the Mid-Atlantic US, please contact Gillian Chatman at (709) 729-3922.


The Department of Business, Tourism, Culture and Rural Development is now offering webinars geared towards helping your business grow internationally!
Upcoming Webinar: How to Work with a Matchmaker:  January 18, 2017
Please stay tuned for registration! 

In this issue...

Interested in doing Business in the Caribbean?

Northern Exposure 2017, St. John’s, NL, January 24-26, 2017

SIAL Canada, Toronto, Ontario, May 2-4, 2017

Interested in doing business in the Caribbean?

The Department of Business, Tourism, Culture and Rural Development (BTCRD) in partnership with the Newfoundland and Labrador Environmental Industry Association (NEIA) has retained the services of an international business development team – specialized in Caribbean export development – to support interested firms with market research and opportunity identification.

The team, comprised of Amber Mackereth and Stew Hattie, will work closely with businesses to identify and pre-qualify relevant opportunities and contacts and to recommend targeted business development strategies specific to each participating firm.

Participating firms will have the option to engage in future missions to the region. Only firms who have completed a market entry strategy will be eligible to participate in associated missions.

If you or your business is interested, contact us soon. Only 5 spaces are available, and will be awarded on a first-come first-serve basis. Participating firms will be charged $500 for this service, and market entry strategies are expected to be finalized by February.

NEIA works in partnership with the BTCRD and ACOA on international business opportunities for Newfoundland and Labrador companies.

For further information please contact Bob Norman (BTCRD) @ (709) 729-0598 or Abbie Lacey (NEIA) @ (709) 237-8290.


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Northern Exposure 2017

Where: St. John’s, NL (Delta St. John’s Hotel and St. John’s Convention Centre)
When: January 24-26, 2017
Contact: Bradley Thorne, (709) 729-2302

Northern Exposure 2017 is taking place from January 24-26 at the Delta St. John’s Hotel and St. John’s Convention Centre!

Northern Exposure was established in response to the interest expressed by island-based and other Canadian companies looking to learn more about the growing economic opportunities in Labrador. This high-profile three-day event helps to promote Labrador business and partnership opportunities in nearly every sector, with participants from across Newfoundland and Labrador, Canada, and abroad.

The event includes conference sessions and keynote presentations that provides participants and the public the opportunity to learn about what Labrador has to offer, as well as the many partnership opportunities that exist in various sectors. The displays on the trade show floor include private business, all levels of government, as well as NGOs.

For more information, please contact Bradley Thorne @ (709) 729-2302 or to register please visit the Northern Exposure web page.  

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SIAL Canada 2017

Where: Toronto, ON
When: May 2-4, 2017
Contact: Tonya Norman, (709) 729-3641  

The Department of Business, Tourism, Culture and Rural Development is planning to participate in SIAL Canada 2017 and is welcoming expressions of interest. 

Why SIAL Canada?

  • North America’s largest food innovation trade show.
  • 15,000 qualified visitors, from more than 60 countries. 
  • Canadian companies can participate in hosted buyer programs for Canada, US and International.
  • Discover the latest trends and best practices, and meet experts who can help in company’s development.
  • Only national show that offers a complete line of products, equipment and technology designated specifically for the food industry.

For more information, or if you are interested in exhibiting or walking the show, please contact Tonya Norman at 709-729-3641.


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Your feedback is requested!

Is there additional information you would find beneficial as an experienced, new or prospective exporter? Is there a regular feature you would like to see added? Please let us know.

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News Releases

November 23 – CanExport hits impressive milestone: 500 Canadian small and medium-sized enterprises funded to reach new international markets
November 22 – Province Launches Business Innovation Agenda Engagement Process
October 28 – Province Focused on Economic Growth in Aerospace, Defence and Security Industries

All BTCRD news releases

All Global Affairs Canada news releases

Upcoming Events
Save the Date!

Oceanology International North America, San Diego, CA, February 14-16, 2017

GDC 2017, San Francisco, CA, February 27-March 3, 2017

Seafood Expo North America, Boston, MA, March 19-21, 2017

International Food Expo, London, UK, March 19-22, 2017

New York ICT Trade Mission, March 22-22, 2017

Sea-Air-Space Expo, Maryland, April 3-8, 2017

National Restaurant Association Trade Show, Chicago, IL, May 20-23, 2017

SEUS-CP Conference, Toronto, ON, June 4-6, 2017

Taste of Canada, Boston, MA, June 5-7, 2017 

WBENC National Conference & Business Fair, Las Vegas, NV, June 20-22, 2017

Summer Fancy Food Show, New York, June 25-27, 2017


Export Insight of the Month:

Looking to access new markets?

The International Trade Centre has developed a suite of online tools to make global trade more transparent and facilitate access to markets: Trade Map, Market Access Map, Investment Map, Trade Competitiveness Map, Standards Map, and Procurement Map.
The data is available to all countries to conduct up-to-date market analysis, with users from developing countries, least developed countries and countries in transition being able to access all the data free of charge, thanks to support from the World Bank, the European Commission and funders of the ITC's Trust Fund.

For more information, please visit The International Trade Centre Website!

Export Development Canada

Export Development Canada (EDC) is Canada's export credit agency, offering financial and risk management solutions to help businesses expand into the international market. Learn how they can help your company by visiting the EDC website, or by contacting Patrick Murphy at (709) 772-8808.

Global Affairs Canada

Trying to find a contact in a specific region?

Looking for market reports for your sector?

Global Affairs Canada (formerly the Department of Foreign Affairs, Trade and Development Canada) has an extensive range of resources that could help your company in doing business abroad.

For more information, visit Global Affairs Canada.

Newfoundland and Labrador Industry Partners

Canadian Manufacturers and Exporters

Newfoundland Aquaculture Industry Association

Newfoundland and Labrador Association of Technology Industries

Newfoundland and Labrador Environmental Industry Association

Newfoundland and Labrador Organization of Women Entrepreneurs

Newfoundland and Labrador Oil and Gas Industries Association


Aerospace and Defence Industry Association of Newfoundland and Labrador

Oceans Advance

Business, Tourism, Culture and Rural Development International Business Development Staff

The department's International Business Development officers are here to help with your exporting needs! If there is a market or sector opportunity you are considering, please feel free to contact us.

Carolann Harding, Director
(709) 729-4617

Gillian Chatman

(709) 729-3922

Aerospace & Defense
United States

Allison Dancey

(709) 729-7053

Ocean Technology
United Kingdom and Ireland

Susan Vaughan

(709) 729-4435

Market(s): European Union

Bob Norman

(709) 729-0598

Environment, Ocean Technology
Asia Pacific, Latin America and the Caribbean

Chris Percy

(709) 729-5632

ICT and Mining
New England and South America

Tonya Norman

(709) 729-3641

Food & Beverage and Women in Business
United States

Corinne St. Croix

Market Support
(709) 729-2797

John King

Market Support
(709) 729-1796

Fraser Howell

(709) 729-6183

Mark Janes

Trade Policy
(709)  729-0301

Richard Squires

Trade Policy



TradeWaves is a monthly newsletter from the Department of Business, Tourism, Culture and Rural Development, which provides up-to-date information on trade development missions, trade shows, training opportunities, research, information sessions, and many more exciting opportunities and resources.

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Government of Newfoundland and Labrador
Business, Tourism, Culture and Rural Development
P.O. Box 8700, St. John's, NL, A1B 4J6

1 (800) 563-2299

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